How to Create a Glamping Business
Unless you have been living under a rock for the past couple of years, you probably would have heard how massive the glamping industry has become, especially since COVID-19 and international travel has been banned. The pandemic has helped glamping leap from niche to mainstream.
We may not be able to travel overseas, but we can travel within Australia, and as such, staycations, camping, caravanning, and glamping are reaping the benefits.
According to the Grand View Research market report, the global glamping market size was valued at USD 1.88 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 14.1% from 2021 to 2028. The same report also states that Gen X and millennial campers show the most interest in glamping experiences.
If you’re looking to capitalise on the exponential growth of glamping, then know creating a glamping business is easy and affordable.
As manufacturers of the Eco Tent, Australia’s most durable Australian made glamping tent, we’re perfectly positioned to provide insight into creating a lucrative glamping business.
Continue reading to discover just how easy it is to create your own glamping business in Australia.
Step One: Crunch the Numbers
For any business to be successful, you have to have a good return on investment (ROI). You need your profit to be greater than your expenses. Thankfully, glamping is an inexpensive business model – the only significant cost considerations are the land and the tents.
If you already own the land, then the ROI will be significant. Even if you lease the land or mortgage it, the ROI can be substantial.
If you choose the right location and luxury tents, you can expence to get as much as $795 per night per tent! This is the current rate advertised by the Nightfall Wilderness Camp in Lamington National Park rainforests. Longitude 131 in Uluru-Kata Tjuta National Park as asking $1100 per night.
Eco Tents Australia offers affordable finance options from as little as $65 per week per tent, making our glamping tents a very profitable investment.
Research your competition online to establish your per night asking price – this will be based on your location, the luxuriousness of your tents, and the overall experience offered.
Step Two: Find a Location
One of the core elements of a glamping business is the experience, which comes first and foremost from the location.
In an ideal world, you will already have a unique location with unused land just going to waste. In this case, you’ve already ticked off one of the major components needed to create a glamping business in Australia. Owners of holiday parks, caravan parks, luxury retreats, resorts, camping grounds, and wineries with unused land can capitalise on their brand to offer a glamping experience.
However, if you are new to the accommodation industry and looking to create a glamping business from scratch, finding the perfect location will be the first step.
Look for a site close to nature and away from the hustle and bustle of the city. A site in an isolated area such as the countryside, outback, wilderness or hinterland that provides something unique, such as a creek, spectacular views or nature walk, will provide a winning formula.
Step Three: Find Glamping Tents
Once you have a location for your glamping business, the next step is to find glamping tents. There are several luxury glamping tents for sale in Australia, so you will need to compare the options and weigh up the pros and cons of each.
If your point of difference is to create an environmentally-friendly, sustainable glamping experience, might I turn your attention to our Eco Tents? We provide a range of Eco Tents, manufactured from environmentally-friendly materials in our Brisbane factory.
Our glamping tent range offers four different tent designs and various customisation options to enhance the guest’s experience further, making it all the more luxurious. They’re available in kit format and full turnkey installation, and finance options are also available.
Step Four: The Experience
Once you have your location and tents, you then need to turn your attention to the experience. It may just stop at a great location and luxurious glamping tents, but the overall experience will define your target audience and marketing message.
For example, consider creating a niche glamping experience such as a yoga glamping experience, a health glamping experience, eco glamping experience, or a meditation glamping experience.
Matt Gaghen, CEO of Tentrr, an American camping and glamping accommodation booking site, said revenue in July and August 2020 was up 30% over last year’s numbers as the pandemic fueled what he says is a growing consumer trend in isolated eco-tourism.
Offering a unique experience above the typical glamping experience may be what sets your glamping business apart from others.
Step Five: Finding Guests
The last step is to start adverting to find guests.
If you already have an established accommodation property, this process will be much easier than those just starting out. You can promote your new glamping experience on your website and reach out to past guests through email marketing.
For those creating a glamping business from scratch, advertising on Hipcamp, GlampingHub and Glamping.com is a sure-fire way to fill the tents and create a name for your business.
Of course, you should invest in a website and be active on social media also.
If you’re interested to learn more about the glamping tents for sale by Eco Tents Australia, be sure to reach out and request a quote.
